by the way. . .
Design Thesis Exhibition Ephemera
by the way. . ., it was inspired by the senior class's final thing to say before graduating and a casual remark to let people know about the show. The identity utilizes texting-based graphics.

Take away gallery map that integrated the identity while allowing for custom icons for each designer relating to their thesis. The front is a key and smaller modified version of the poster. The back is a map with each person's icon placed in relation to where they were located in the gallery.

Display wall upon entry to the gallery with everyone's name, icon, and QR code directing to the thesis site.

Wall label with the icon in use.